As you embark on your journey to create a successful health and wellness brand, there are a few tools you need to pick up along the way. They include a proper understanding of the market you’re venturing into, a business plan that’ll catapult your brand to success, a productive location, and, most importantly, a marketing strategy that’ll fit in with the goals of your brand.
As a health and wellness brand, there are expectations from your customers, and it’s your duty to live up to these expectations whenever customers purchase your products or services. The best way to live up to the hype is to adopt a brand name that’ll create the necessary buzz and trigger positive reactions from your customers.
There are several ways you can discover the perfect brand name, such as the use of a product name generator to create a memorable brand name for health business. However, there are some common errors noticed when new health and wellness brands are set up. It’s important to learn about these errors and how best to avoid them.
Top 3 Errors To Avoid When Naming Your Health And Wellness Brand
1. Names That Confuse Your Customers
When your brand shares the same cultural, health, environmental, and social beliefs as your target customers, you’ll undoubtedly get higher sales from them. An average consumer is always interested in issues that revolve around these beliefs, and if they feel like you’re on the same page as them, then you’re most certainly getting their support.
However, if you decide to advocate for these issues through bold advertisements and messages, just like we’ve seen in the past with Gillette, you risk losing a portion of your target audience who have different opinions. Your brand needs to adopt a memorable name for health business because it’s the best way to get your customers on your side.
2. Names That Are Too Long To Say
The next error to avoid is the error of lengthy, over-the-top names. Using such names makes it difficult for your customers to recall the names, especially when trying to search for your health and wellness brand.
Popular brands like Fendi, eBay, and Walmart have short, memorable, and distinct names because a straightforward name is the best way to attract your customers and create a lasting impression.
When your brand name lacks that short, simple, and straightforward feature, customers fail to recall it and, in turn, can’t market it to their friends or families. If you must use long names, use acronyms like KFC did. After all, 80% of customers forget branded names after 3 days, so coming up with a catchy and sweet name should be a top priority.
3. Names That Can Be Negatively Translated
The internet is a great tool for expanding your reach to the global audience. At the same time, it can mar your business if you fail to properly research different languages and backgrounds before selecting a brand name.
For example, Spanish-speaking customers once rejected the Mazda Laputa and Nokia Lumia products because they could be translated to prostitute. So you see, it’s important to get the naming right if you’re appealing to a global audience.
Before approving names for health business, be sure you’ve conducted extensive research on its different connotations from different languages, especially the languages of your target audience. This will ensure there are no negative reactions from any region.
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Always Prioritize Your Customers
Although it sounds like a simple task, brands lose customers due to the mistake of prioritizing success over the interests of their customers. Customers lose interest in these brands because they don’t feel the need to shop with a brand that doesn’t care about the welfare of its customers. Your company must avoid this error by placing the needs of your customers above every other goal.
Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies.